Audi City

Reinventing the dealership experience with a low/no inventory model and connecting to a younger, more urban demographic in a format and experience that only Audi could deliver.

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To better connect to a younger, more urban demographic, Audi needed to find a way to show their full product offering in the heart of urban centers around the world in a format and experience that only Audi could deliver. 

Audi City features multi-touch displays for configuring your Audi vehicle from millions of possible combinations. Your personalized car is visualized in 3D using real-time render technology, making the Audi City vehicle configurator the most advanced in the world. After personalizing your Audi, you can push your vehicle onto one of the floor-to-ceiling digital “powerwalls” to visualize your car in true, 1:1 scale. 

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Not only is Audi City a premier showroom environment, the dealership concept represents a fundamental shift in retail strategy for the brand. This new small-footprint retail format brings Audi closer to their customers, not only geographically but also emotionally.