Mercedes-AMG

Launching some of the most powerful and premium cars for Mercedes-Benz across both emerging and competitive markets around the world calls for incredible performance and strategy. At blacQube, we created and managed the entire digital ecosystem for Mercedes-AMG. From the owners-only community forum, The Private Lounge, to the corporate website and vehicle microsites that were as unique as the vehicles themselves. 

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The premium digital properties represented the manufacturer and were a source for global product, event and brand information. Communication strategies and content plans were executed across digital channels to reward owners and to increase acquisition and market visibility. Social channels and mobile applications spoke to enthusiasts and future buyers while direct communications delivered insights into the brand and product development. 

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Working with Mercedes-AMG was an incredibly rewarding experience where the line between agency and client was barely visible and the quality that was consistently delivered under tricky conditions paved the way for incredible growth.