San Francisco Airport’s Flight Deck

With over 35 million travelers passing through each year, the San Francisco International Airport has worked hard to enhance travelers’ visits with artwork, exhibits and elegant public spaces geared towards a slower, more enjoyable travel experience. When a major renewal of Terminal 3 was underway, we were hired to attract and engage visitors through a large-scale interactive gateway.

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The approach was to design and implement a rich media experience that connects, inspires, and informs passengers of all types. Together with the selected architect, Gensler, we set out to make this experience a unique destination. 

 

The Flight Deck, an integrated large-format display and multi-touch digital experience, that tells the story of SFO’s aviation history; lets travelers discover the unique destinations and neighborhoods of San Francisco; and visualizes the inbound and outbound flights within the past 24 hours via a one-of-a-kind 16’ display. Visitors can explore and understand the complex world of travel in real-time while younger audiences can collect badges and “earn their wings.” 

 

To extend the experience throughout the airport, travelers create an itinerary based on what they have saved as favorites within the experience. A custom QR code delivers a personalized mobile extension that empowers today’s modern traveler and aids in further exploration at SFO.