Can T-Mobile reinvent what role a carrier plays to their customer?

With over 6 T-Mobiles flagship stores successfully launched across the United States, I think the role of carrier has been redefined to many.

Service/Retail Transformation & Flagship Experience

When business leaders at T-Mobile set out to break the rules of wireless retail, they looked towards their own digital-first approach and their partner, Razorfish, to create an experience that fuses the best that our digital and physical worlds have to offer.

With 2,000 sqft of retail positioned perfectly on Broadway and 46th and seamlessly integrated with the world’s largest billboard at over 8 stories high and composed of 24 million pixels. The planned 3,800 sqft of synchronized interior and exterior signage quickly outgrew our pilot space within our Emerging Experience Labs and soon ventured into a new reality. By creating a custom-built application and leveraging facebook’s Oculus VR headset, we were able to not only test new interaction paradigms, but to also plan and orchestrate content in a way never before possible.

From architect selection through to installation and experience support during tent-pole events, Emerging Experiences created transformational retail experiences that deliver results. The flagship store has quickly become the highest performing store in New York and its 48 million pixels echo a proven result… The experience matters.